About Us.
Yates & Associates Insurance has been serving Boerne, Texas and the surrounding area for over 25 years. We are proud to specialize in various lines of commercial, agriculture and personal insurance.
Our goal is not only to offer great policies, but to create a long-lasting partnership with our clients that serves their best interest. Because of this, we focus on protecting their assets, lives and livelihoods to the best of our abilities. As a family owned and operated business, you can trust us when we say you are family to us.
While the world can be uncertain, your coverage does not have to be. For any, and all of your insurance needs, you can trust the expertise of Yates & Associates.
Meet Our Owners.
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Rodney and Sherri Yates have been involved with Yates & Associates since 1997. Mr. Yates opened the first grocery store in Boerne, TX called Poor Boy Incorporated and later began his career in insurance in 1976. Sherri Yates graduated from Shriner University in Shriner, TX with a bachelor’s degree in accounting. Mrs. Yates spent her professional career working at Kerrville Accounting Firm, Davis Stewart until 1991 when she opened her own insurance agency. She has been operating the agency ever since.
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With over 25 years of experience, Rodda is licensed in almost all 50 states and owns and operates Yates & Associates in Boerne, TX. She is member of Insurance Agency Owners Alliance, Independent agents of Texas, Asian American Hotel Owners Association, Texas Wildlife Association, Texas Deer Association and San Antonio Jr Livestock Association, just to name a few. What separates this agency from the rest is she specializes in commercial insurance and her husband, Rivers Schara, specializes in personal lines insurance. They have 6 children together and are thrilled to be working together.
Email Rodda: rodda@yatesinsurance.com
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Rivers Schara, a graduate of Sul Ross State University with a Bachelor of Science Degree launched his insurance career in 1999 as a third-generation State Farm Agent alongside with his father, David Schara. In 2002, he opened his first office as a captive agent with State Farm. Then, in 2022 he became an independent agent, partnering with his wife Rodda Yates-Schara. Rivers Schara Insurance is a division of Yates & Associates Insurance, a family-owned agency with over 50 years of experience. Rivers lives his life by a quote from Mark Twain, “Find a job you enjoy doing, and you will never have to work a day in your life”; Rivers expresses he has been blessed professionally and personally. Rivers and Rodda have six children and are actively involved in the agriculture industry. Spare time is often spent traveling to Livestock Show and Rodeos with their children. If you ever see him do not hesitate to tell Old Man Rivers hello.
Email Rivers: rivers@yatesinsurance.com
Our Mission.
Our Promise to You:
“Yates & Associates Insurance is committed to the understanding of our clients and their individual insurance and financial goals. We take pride in serving not only coverage, but a tailored personal service experience that focuses on long-term relationships. Our promise is to work our hardest to find the policy you need, at a rate you want.”
Our Expert Team.
Our insurance experts are client relation oriented, meaning they strive to provide you with the best coverage that suits your specific needs and lifestyle. You can rest assured that with Yates & Associates, you have a team that is dedicated to your protection at all times. As a family owned business, we believe in putting family first and as our client, you become family.
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Office Manager & Livestock Mortality Specialist
Amber is a native of the Texas Hill Country who brings over 12 years of Management experience to Yates & Associates. Although she is new to the insurance industry, her determination and drive to achieve makes her an asset for our team. Amber’s spare time is often spent volunteering with local nonprofit organizations within the Agriculture Industry. She and her husband, Scott, reside in Harper, Texas where they have raised their three children Trace, Cooper and Hallie.
Email Amber: amber@yatesinsurance.com
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Agency Producer
Born in Lubbock, Texas and now residing in Los Angeles, California, Aarti comes to Yates & Associates with over 30 years of family involvement in the hotel and motel industry. Aarti has developed a deep understanding of the crucial role that effective insurance coverage plays in ensuring business success and security. Growing up surrounded by the dynamics of the hospitality industry, she has seen firsthand the challenges and complexities faced by business owners.
As a single mother of two—one navigating the complexities of college and the other thriving in high school—Aarti skillfully balances her personal responsibilities with her professional goals. Driven by a passion to support fellow business owners, she transitioned into a career in commercial insurance. Although relatively new to the field, Aarti draws on her extensive industry background and commitment to providing tailored insurance solutions. Her unique perspective and dedication make her a valuable advocate for those looking to protect and grow their businesses.
Email: Aarti@yatesinsurance.com
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Email: Amy@yatesinsurance.com
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Commercial Service Representative
Anna specializes in providing comprehensive insurance support across a wide range of operational tasks. She tailors coverage solutions that balance protection with cost efficiency, ensuring clients feel confident in their policies. Known for her attention to detail and commitment to client satisfaction, Anna has built lasting relationships across industries. Outside of work, she enjoys attending church every Sunday, spending time with her family, and pursuing her passion for singing and dancing.
Email: anna@yatesinsurance.com
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Commercial Service Representative
Prince Victoriano comes to Yates & Associates with experience working as a customer service associate and an assistant underwriter. His main role is assisting us in customer support. When not helping our clients, he enjoys spending time with his family and playing online games.
Email: Service@yatesinsurance.com
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Commercial Service Representative
Paula is an Insurance Virtual Assistant with over five years of experience, specializing in both personal and commercial lines. She takes pride in building strong relationships with clients, ensuring their needs are met with attention and care. When Paula isn’t immersed in the world of insurance, she enjoys spending time in the kitchen, whipping up delicious meals and baked treats. An avid reader, she also loves attending concerts to enjoy live music. Paula cherishes spending time with her family, exploring new places, and discovering new cuisines.
Email Name: paula@yatesinsurance.com
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Personal Lines Account Manager
Frannie Hernandez joined Yates & Associates Insurance in March 2018, bringing over a decade of experience as a licensed agent in Property & Casualty, Life, Accident, Health, and HMO since 2008. Specializing in Personal Lines Insurance, she works closely with Rivers Schara Insurance, a division of Yates & Associates, where she focuses primarily on managing renewals. Outside of work, Frannie enjoys spending quality time with her family.
Email: Frannie@yatesinsurance.com
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Personal Service Specialist
Aemar connected with Yates & Associates and RS Insurance in 2023 in our personal lines department. He has over 6 years’ experience in the hospitality industry, and for the past 4 years an insurance servicing specialist. His approach combines servicing and sales expertise to establish authentic connections and provide peace of mind through competitive insurance coverage tailored to individual needs. He has a unique talent for turning the complex insurance landscape into engaging narratives. Each policy has its own story, and he’s there to share it with passion and sincerity.
Email: aemar@yatesinsurance.com
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Agency Producer
Email Rodney: Rodneyd@yatesinsurance.com
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Executive Producer
Leann has been in the insurance business since 1984. She is originally from Amarillo, Texas and relocated to South Texas in 2000. She and her husband reside in Gonzalez, Texas and have two children, Tilden and Logan, as well as a grandson. She has been a longtime friend of Rodda and Rodney since 2002 and looks forward to working with Yates to continue her insurance career. Leann specializes in the hospitality and retail industry.
Email Leann: leann@yatesinsurance.com
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Commercial Referring Producer
Nancy Patel is a Commercial Referring Producer at Yates Agency with a background in owning and operating hotels, motels, and small businesses. A survivor of a life-changing accident, she brings resilience, industry expertise, and a hands-on understanding of business challenges to her clients. Nancy specializes in hospitality and commercial insurance, delivering tailored solutions that protect what her clients have built.
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Commercial Service Representative
Email: jerome@yatesinsurance.com
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Commercial Account Manager
Bio Coming Soon!Email: jameserik@yatesinsurance.com
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Commercial Account Manager
Email: ann@yatesinsurance.com
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Personal Lines - Customer Service
Vim is a detail-oriented professional with expertise in administrative support, client relationship management, and process optimization. She excels in streamlining workflows, boosting operational efficiency, and delivering high-quality results. Outside of work, Vim loves spending quality time with her family. She enjoys photography, content creation, and outdoor adventures, which fuel her creativity and fresh perspectives. An active lifestyle enthusiast, she stays motivated and balanced through workouts, running, and beach trips—energizing pursuits that sharpen her focus and drive to conquer new challenges with determination.
Email: Vim@yatesinsurance.com
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Personal Service Specialist
Ednalyn, often called “Nana”, is dedicated to providing exceptional service with a personal touch. Inspired by her strong single mother, Edna, she embraces resilience and determination in her work. With 5 years of customer service experience, she specializes in managing accounts and addressing billing concerns, always focusing on tailored solutions for each client. She is committed to ensuring that every client receives the attention they deserve. Outside of work, she enjoys planning her next adventure and embracing new challenges. She looks forward to providing all our clients with outstanding service and support.
Email: Nana@yatesinsurance.com
Ready to work with our amazing team?
Yates & Associates is committed to offering you a pleasant, consistent, supportive insurance experience. Reach out to us today to get started.